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New system for online ticket sales

On 1 May a new, all-in-one ticket sales system was brought into service. This connects all sales channels for online tickets to the Van Gogh Museum, VGME B.V. and The Mesdag Collection in a single system. The ticket shop on Museumplein also opened on the same day.

Visitor spread
Visitor numbers at the Van Gogh Museum are often especially high in the morning. A primary requirement for the new system was to spread visitors throughout the day. So the decision was taken to sell only timed tickets online and in the ticketshop. The new system proved highly successful. By the end of 2013 the ticket shop had sold 90,000 timed tickets, while the number of tickets sold online had doubled in comparison with the Van Gogh Museum’s success year of 2011. The Rijksmuseum and Stedelijk Museum also work with the same online sales system now.