• januaryjanuary
  • februaryfebruary
  • marchmarch
  • aprilapril
  • maymay
  • junejune
  • julyjuly
  • augustaugust
  • septemberseptember
  • octoberoctober
  • novembernovember
  • decemberdecember

Strategic Plan


The new 2009-2014 strategic plan came into effect in 2009. The last period of subsidy from the Dutch government (2005-2008) had come to an end, together with the museum’s policy plan that was linked to it. The start of a new policy period and a changed subsidy system meant that the time had also come for a new strategic plan for the Van Gogh Museum. The museum’s mission statement has been restated and clarified in this plan. The vision sets out the situation the museum is aiming to achieve.

Click the button ‘DOWNLOAD’ for a PDF version of the Strategic Plan.